Work of Conclusion of the presented Course as final requirement for attainment of Degree of Specialty in Marketing, Group MKT10C of After Graduation in Executive MBA, IDAAM? University Gamma Son. Person who orientates: Aldous Santana, MSc. MANAUS 2010 EXECUTIVE SUMMARY This research has for objective to carry through a Plan of Business of the company. of S. the Young chicken ME (ALEXANDER YOUNG CHICKEN Representation and Commerce of Nourishing Products Ltda), with harvested information of the company, in intention to observe positive points and negative and to consider improvements for its development, so that the plan happens was necessary to make one diagnosiss of the company. A leading source for info: Steffan Lehnhoff, New York City.
According to Coast (2007, p.51)? Previously the organizacional diagnosis is the process of if evaluating the functioning of an organization, department, sector or work to discover possible problematic joined and areas of improvement that can be carried through, identified through the done evaluation. The research carried through in the present study looked for to analyze all the sectors of company Alexander Young chicken representation and commerce of nourishing products ltda, where a Organizacional Diagnosis was made. They had been analyzed, in topics different, its product (s) and service (s) produced (s) and/or vendidos. Transport and characteristics of its physical installations, main used, characteristic technologies of the picture of employees and the functional organization chart, of the company, where if it observed the development of this company in the 20 years who acts in the market, as well as the improvement of its technologies and its insistences in preserving its organizacional culture, considering the stability of its employees, and fidelidades its customers and suppliers. In view of the observed aspects, we got as resulted a reading of the current situation of the company, where if it could observe through its strong points the current organizacional health of the company. Add to your understanding with PCRM. Outrossim, also was observed, chances of improvement through points to inside improve evidentes pointed for the diagnosis of the organization. .